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Adam Toop

Adam Toop

Chairman & Managing Director

Over 25 years, Adam has built up a strong team of highly experienced industry professionals fully committed to providing our clients with the highest levels of service and support, at price points that stand up to close scrutiny in a highly competitive market. His personal approach, passion, and integrity are reflected throughout the company, fostering a culture that is both positive and proactive. His meticulous attention to detail, keen work ethic and commitment to only the very best products and services have become guiding principles of the organisation.

Today, Adam works with the board in driving future expansion and determining strategic goals, with an increasing focus on improving collaboration through the convergence of services.

“Our clients look to us to deliver an evolving portfolio of carefully selected connectivity solutions and services that are innovative, resilient and designed to meet the precise requirements of their business. Typically intolerant of downtime, our clients rely on our in-house technical team to review, trial and test the latest entrants to the market place. Only when concepts are fully proven, demonstrating resilience and true commercial value, either operationally or in terms of reduced costs, will we endorse a new solution”.

Edward Behan

Edward Behan

IT Director

Edward is integral at board level driving forward the company’s technical and commercial strategies that provide the basis for the continued growth and ongoing success of Adam Phones.

Since joining the company in 1996, Edward has formalised the IT architecture, processes and policies of the company, beginning with the design and deployment of the technical migration strategies required following the award of Service Provision licences to Adam Phones from Vodafone in 1999 and BTCellnet (now O2) in 2001.

Edward remains chief architect of the company billing and reporting platforms. He works closely with clients, network providers and technology partners to deliver practical and robust strategies that provide greater efficiencies, resilience and long-term value for our clients.

The company’s commitment to sustained, significant IT investment has enabled Edward to build an enterprise-level infrastructure and a team highly skilled in creating scalable solutions designed to seamlessly integrate with existing customer systems and deliver immediate cost and process efficiencies.

“Our long-term policy of IT investment and expansion has meant that we regularly design and build a range of bespoke technical solutions of the scope only expected from larger organisations, but with the superior levels of care, flexibility and personal commitment we offer our customers as a smaller provider.”


James Howlison

James Howlison

Financial Director

As a board Director, James makes an important contribution to the development of key corporate strategies, and maintains a close eye on the execution to ensure a smooth and robust delivery. With his exacting attention to detail, James is instrumental in strategic contractual negotiations with key clients and partner networks. He has also been responsible for leading major programmes such as the head office refurbishment in 2011, and the recent purchase of additional office space in Dolphin Square that will facilitate further expansion.

During his tenure James has built up the finance team with extremely bright, skilled and responsive professionals who work collaboratively to meet the needs of the business and its clients. As the company continues to grow, and the volume and complexity of business transactions increases, James and his team are well positioned to meet the increasing demands placed upon them.

After qualifying as a Chartered Accountant with PricewaterhouseCoopers in 1991 James gained valuable experience within a number of large corporate organisations. He worked for P&O Ferries for 11 years where he held various senior management roles with responsibility for management reporting and analysis, change process management, systems implementation, financial accounting and control, and transaction processing.

“I enjoy working with a team of professionals who are all expert in their individual disciplines, and in a business environment that is constantly changing. Our industry demands agility and we have to be ready to invest in new technologies and react quickly to client demands – we are ready for whatever the future throws at us.”


Simon Wainwright

Simon Wainewright

Business Development Director

Having joined Adam Phones as Business Development Director in August 2011, Simon’s primary objective is to facilitate wireless and fixed line sales growth across all direct and indirect channels. In addition to leading the design and delivery of the sales roadmap, Simon is focused on building commercial relationships with new technology partners in order to extend Adam Phones’ reach into key target sectors.

Prior to joining the business, Simon was divisional director for SitexOrbis Limited, a leading European people and property protection company. Reporting to the CEO, he led the team responsible for the successful integration of two key business units in conjunction with a complete overhaul of all marketing tools and the retention of a strategic partner at risk, all culminating in the generation of new opportunities and additional revenues.

After an early career-start serving in the Royal Marines, Simon progressed into telecommunications, working extensively for Vodafone and subsequently co-launching and building one of the UK’s prominent mobile phone repair and logistics companies. Following the successful sale of the business, Simon was able to pursue other interests and focus on honing his business management skills.

“Our business is all about retention. When a client retains our services for many years, it means we are not just getting our pricing right, it also shows we really care about what is right for them. We get rave reviews for our service and technical support, and our clients like the fact that we are always looking for new ways to add value. Our clients trust our judgment and value our knowledge.”


Lee Robertson

Lee Robertson

Head of Fixed Line Technologies

As Head of Fixed Line Technologies, Lee coordinates our delivery of resilient connectivity and Business Continuity services to our clients within the Finance sector, including Hedge Funds, Private Equity, Brokerage firms and Insurance companies. With an impressive level of in-depth technical knowledge and a keen understanding of our clients’ industries, Lee is instrumental to determining the strategic direction of Adam Phones’ fixed line products and services.

Lee works collaboratively with clients and Tier 1 partners to specify and build multi-carrier tailored solutions, successfully deploying leading technologies to meet their current and future needs. Lee’s key areas of expertise include Business Continuity for telecoms, SIP technologies, hosted telephony and disaster recovery, as well as resilient, carrier-based advanced call routing and call centre technologies.

With an uncompromising attitude to customer service and an open, honest communication style, Lee’s impressive depth of knowledge gained over 15 years within Fixed Line solutions has earned him the trust of his clients to deliver robust, secure communications to help them succeed in some of the worlds most demanding industries.

“To implement successful connectivity solutions for our clients we have to establish what carriers and products are best suited to their needs. To do this, we have to gain deep insight in to our clients businesses, their motives, work patterns and their expectations for service and uptime. Our skill in this area has given us the edge in winning and retaining business in the sectors that we chose to work in. In-depth industry knowledge and experience, in combination with the heritage of Adam Phones quality of service, has earned us healthy respect from partners, carriers and clients alike.”

Alex

Alex Phillips

Key Account Director - City and Financial

As a Key Account Director, Alex overseas the company’s wireless portfolio within the financial sector. This role involves close collaboration with IT Integrators and other strategic partners. His capabilities and insights have proved invaluable to a significant number of clients reliant on the delivery of an uninterrupted service - essential to the success of their business. With his straightforward approach and uncompromising, diligent attitude to service, Alex develops long-term relationships with clients in some of the most demanding sectors in the world.

Prior to joining Adam Phones, Alex held a senior role in Retail Realm, a leading distributor of Microsoft’s retail management software solutions. His responsibilities included new business development and the on-going account management for third party reseller relationships across the EMEA region.

“Because of the challenging environments our clients work in, it’s essential they can access direct support when they need it. Downtime in their communications could be catastrophic to the profitability of their business, so we make sure we understand exactly what they need to achieve this level of resilience. Our high standard of support and technical expertise ensures that we continue to meet the requirements of our most demanding clients."

Simon Blackwell

Simon Blackwell

Project Director

As a member of the senior team, Simon is instrumental in project managing key technical and operational initiatives to meet the strategic objectives of the business. This includes driving product roadmaps and quality assurance programmes. Simon led the implementation of our highly successful Fixed Line products and services division. Other projects include the delivery of eBilling and ePortal, central to our portfolio of client reporting tools.

Since Simon joined Adam Phones in 2004 as a technical consultant, he has been integral to ensuring critical services and new products are introduced successfully to clients. He has an impressive depth of technical knowledge in a breadth of areas including systems integration, business continuity planning and commercial planning.

Prior to 2004, Simon spent 3 years contracted to Europe’s largest wireless carrier in a number of technical training and research roles. With over a decade of experience in the field of telecommunications, and with experience of supporting thousands of users across Europe, Asia and the United States, Simon was perfectly placed to establish and successfully manage the company’s’ technical services division, and is a key member of the Adam Phones leadership team.

“New technology and how we adapt and align it with our clients’ needs is central to what I enjoy doing the most. I feel extremely positive that we can act almost as a technology filter so that our clients can make the right choices first time, every time.”
James Poole

James Poole

Head of Key Accounts

As Head of Key Accounts, James is leading a proactive drive to generate an in-depth understanding of our clients future needs and requirements. By constantly monitoring the level and type of support our clients need, his team is able to anticipate and react promptly to any issues, engaging with clients to help them generate further savings and efficiency improvements. Taking feedback from our clients in combination with in depth analysis of usage and support requests, James provides valuable input into the development of additional products and services.

James joined Adam Phones in 1997 when the company’s primary business was still focused on the provision of short-term mobile phone hire. As the company grew, so did the requirement to provide clients with a dedicated Account Manager to deliver a comprehensive customer support service. James then became responsible for building and leading the Account Management Team, as well as suggesting ideas to assist in creating a range of resources, accessible help desk tools and additional services. Having invested in and empowered the Account Management Team, they now play a central role in taking care of our clients, charged with always proactively reviewing and recommending the most appropriate solutions as the client's needs evolve.

“I am proud to lead the development of what is such an outstanding support team. Our people are knowledgeable, able, intelligent and above all committed to providing outstanding service to our clients.”

Oday Niama

Oday Niama

Director – Middle East

Oday overseas the communications requirements of many high profile individuals. Maintaining a one to one relationship with all of his clients, Oday upholds absolute discretion and integrity by personally fulfilling all aspects of their requirements with impeccable attention to detail.

In addition, Oday will proactively keep his customers informed on the availability of limited edition devices and leading-edge technology, sourcing items according to their requirements. Oday also created and manages the Memorable Mobile Numbers division of the company, enabling him to offer clients an extensive collection of unique and highly personal mobile phone numbers.

Oday’s approach has established him as a highly trustworthy individual and an invaluable resource for his clients, many of whom have remained loyal to him throughout his thirteen-year tenure at Adam Phones.

“Trust and reassurance are paramount to my clients. In most cases their communications are of a highly sensitive and demanding nature. It’s quite normal for my clients to contact me directly, day or night, to personally handle any communications requirement they may have.”
Sam

Sam Bassan

Partnership Director

As Partnership Director, Sam manages key short term hire partnerships with companies such as Vodafone, Hertz and Avis, as well as a number of events and marketing companies. Sam maintains mutually beneficial contractual relationships with our partners, whilst also fostering positive and highly collaborative personal alliances both in their head offices and in locations around the world. Since he joined the company in 2001, Sam has nurtured and consolidated connections with many of London’s 4 and 5 star hotels. Testimony to Sam’s commitment in ensuring the quality of our service is our Associate Membership to the Society of the Golden Keys, an exclusive concierge society - Adam Phones is the only mobile phone service provider to be awarded Associate Membership.

In addition to taking overall responsibility for our hire partnerships, Sam also personally oversees the smooth running of the Hire and Fleet Department, ensuring that every customer gets the service they would expect from Adam Phones in terms of the high quality of the equipment, impeccable logistics, and outstanding service and support.

"Our clients and partners rely on us. When they hire from us, they know they are getting the best solutions, with inclusive support from a team that is genuinely committed to providing the best service. It's a pleasure to work in an environment where our service is so highly valued."
Ranjit

Ranjit Kalsi

Financial Controller

Ranjit has responsibility for the daily management of the accounts team ensuring the efficient operation of all financial activities. Overseeing the company’s financial systems and supporting the business with production of timely, incisive data, Ranjit ensures the objectives of his team and wider business are consistently met.

In 2008, Ranjit became a member of the Association of Chartered Certified Accountants being the first to train and qualify as an accountant during his employment at Adam Phones. Ranjit now supervises and mentors all new trainee accountants who join the business.

Prior to joining Adam Phones in 2006, Ranjit gained a first class honours degree in Economics enabling him to secure valuable work experience with large organisations including British Airways and the Radian Group.

“We manage our working capital carefully, allowing us to remain highly stable and financially agile.”
Priya Mills

Priya Mills

Senior Key Account Manager

Priya is directly responsible for managing a portfolio of clients that due to the nature of their business have very specific requirements around response times and bespoke reporting. Ensuring her clients are continually kept informed of the latest and best technologies, Priya advises them on the most effective ways to generate efficiencies across tariffs and product solutions.

Before joining Adam Phones in 2006, Priya was Product Manager at Castell Safety International (Halma Group Plc), a global engineering company within the Industrial Safety Sector, manufacturing products that were designed to protect people and company assets. Priya was responsible for working in partnership with clients to develop, test and launch new products to market.

“Trust is fundamental to all our client relationships. Typically our customers work in demanding markets, and they need the consistently high level of service that we can provide. They trust us to give them honest advice, and to implement robust solutions that will really help them progress their businesses.”
Andrew

Andrew Young

IT Manager

Andrew is responsible for delivering and maintaining the core technical infrastructure of Adam Phones. With his team, he ensures that all critical systems are continuously developed, monitored and optimised to safeguard continuity of service for the benefit of the business and its clients.

Andrew also leads the technical support team, who engage with clients directly on the full range of products supplied by Adam Phones.

Prior to joining Adam Phones in 2009 Andrew worked in various IT roles within the Charity and Hospitality Industries, enabling him to blend expert technical knowledge with a high-level focus on the customer experience.

“We are constantly developing new systems, always working on new ways to help our customers monitor their spend and usage, and cut down the time they spend on admin and billing. It’s an incredibly valuable part of our service.”
 Hannah Petley

Hannah Petley

Tariff Manager

Hannah works alongside the senior team and directors on significant contract negotiations and strategic interactions with our partner networks, whilst also developing new tariff strategies to help our clients get the best from their communications solutions.

Through constantly monitoring the market and creating a set of audit analytics bespoke to Adam Phones, Hannah and her team have become an authority on tariff comparison and selection. Her expert advice and insights have become invaluable to clients looking to truly optimise airtime expenditure.

Hannah joined Adam Phones in 2003 after working within the account management division of major chip-maker Intel.

“It's very satisfying to work in an environment where I know I can give the client exactly what they need. Because of our independence, because of our analytical approach, and because of the expertise and knowledge of our team, we can offer completely transparent solutions that have been specifically tailored to our clients’ individual needs.”
Gareth

Gareth Williams

Head of Provisioning

Gareth has overall responsibility for managing the crucial stages of delivering new services to the point of live completion and handover to the client. From the moment the client instructs Adam Phones, his team rigorously manage all aspects of demand placed on the carrier delivery teams, interaction with the client for on-premise work and liaison with Adam Phones’ internal teams.

Joining Adam Phones from Virgin Media over a year ago, Gareth brings with him 10 years of knowledge of how to orchestrate the best outcome from the carriers, external site contractors and other elements of the supply chain that ensure deadlines for delivery are exceeded well ahead of client expectations.

Prior to joining Virgin Media, Gareth worked extensively in various service delivery roles for Openreach, BT Wholesale and BT Retail.

“When we deliver any project, it has to be right. It has to be on time. It’s a point of pride for us that we exceed our client’s expectations."
Padraic

Padraic Forrest

Billing Manager

Padraic leads the billing team and is responsible for the generation and distribution of several thousand invoices to clients each month. This process includes rigorous testing, trend analysis and meticulous scrutiny to ensure that any anomalies from the carrier networks are removed and spikes in usage are investigated before the client is presented with their final bill.

Prior to joining Adam Phones in 1996, Padraic worked in various client facing roles within the financial services industry including lead cashier of Chelsea Building Society for six years, where he took responsibility for key functions ranging from mortgage arrears handling to cash management duties.

“Our client’s demand accuracy and competence from the billing team – our work has to be right first time. By comprehensively and proactively auditing our client’s bills before they receive them, we help them save time and expedite their purchase ledger process”
Jasper

Jasper Searle

Senior Tariff Analyst

As one of the senior tariff analysts at Adam Phones, Jasper is involved in the key stages of meticulously assessing a client’s current costs and proposing bespoke tariffs that provide versatility far beyond typical industry offerings. Working closely with all stakeholders throughout the term of the engagement Jasper ensures that all aspects of the recommended tariff stand up to the closest scrutiny and on-going measurement.

Jasper joined the business in 2008 after six years developing his analytical skills providing services to the pharmaceutical and finance sectors. Previously, he gained experience in telecoms working primarily in accounting based roles.

“Our reports give decision-makers all the facts they need to make an informed choice. We model clients’ current usage against a proposed tariff so they can see exactly what they would be charged. Our clients take us at our word… we expect the performance of our solutions to be measured against our initial analysis.”