Young adults are pushing mobile internet usage upwards says a new report from CCS Insight. CCS Insight say mobile internet usage is increasing at an ever increasing rate and social networking is the driving force.
The report, based on a survey of more than 1,000 adults between 16 and 35 years old, offers insights into the mobile Internet habits of this technology-savvy and demanding consumer group.
The report confirms :
- Mobile Internet use is growing at a phenomenal rate; social networking is driving that growth with a third of young adults regularly accessing Facebook and Twitter from their mobiles
- Men are twice as likely as women to access the Internet through their mobile phone
- Young adults expect mobile content – especially music and videos – to be free
- BBC iPlayer is the service people would most like to see on their phones
Paolo Pescatore, Head of Mobile Content at CCS Insight, said “The Web is revolutionizing the way people use mobile phones. Forget music downloads and video – social networking is what people want. Media owners and operators will have to find new ways to make money from their assets. And it’s clear from the report that the industry could do a better job marketing to women. Some networks and phone-makers have got it right. Their rivals are leaving money on the table.”
O2 announced that its mobile broadband customers will now have access to thousands of BT Openzone Wi-Fi hotspots. The partnership, which existing customers will see come into effect today, coincides with an upgrade to O2’s Mobile Broadband Connection Manager software, enabling users to manage their data consumption more effectively.
The deal with BT Openzone offers an additional 3,000 hotspots, and builds on the unlimited Wi-Fi all O2 mobile broadband customers benefit from. Continue reading →
A press release put out by the Mobile Broadband Group (MBG) establishes a new set of of guidelines for selling and promoting Mobile Broadband in the UK. The agreement made by the six main network operators,O2, Orange, T-Mobile, Vodafone, 3 and the largest ‘virtual’ network, Virgin Mobile will provide customers with more clarity and transparency when signing mobile broadband deals. Continue reading →
On Friday May 1st, Vodafone Internet will be completely free to all Vodafone customers whilst they are in the UK only from 0.00am 1 May 2009 until 11.59pm 1 May 2009. Any data used outside the UK will be charged at the standard data roaming rate for that country.
We received news this morning that Vodafone have upgraded their 3G network to 7.2Mbps in Birmingham, Manchester and Liverpool. This further enhances the higher speed connectivity (and reliability) which, until now, had only been available in key London areas. Vodafone are not stopping their either and are currently working on upgrading Reading, Glasgow and Bristol from their current 1.8Mbps infrastructure to 7.2Mbps. This will come as welcome news to customers using Vodafone’s 3G Mobile Broadband products throughout the UK.