Apple appears to be suffering from the fact that more consumers are buying less expensive versions of Apple’s iPhones and iPads. Apple’s chief financial officer, Peter Oppenheimer said that when given a choice between older and cheaper models and the “new” ones, Apple users were opting to save their pennies. It is more likely that they can’t see any difference in technology which is worth paying the extra cash for.  It is also likely that the more sensible iPhone user will either buy or stick to the more discounted iPhone4s or even the iPhone4. For years Apple has built a sales model which is dependant on its customers paying a relative high price for nearly identical products, or paying over the odds for more expensive models. Perhaps this will now change. Continue reading →