Smartphones will make up more than half of all mobile phones shipped worldwide by the end of Quarter 1 this year.
Data from the 4th quarter of 2012 shows that smartphones shipments hit a record high of 44% of the overall mobile phone market of 472 million. With smartphone numbers growing by almost 40% year on year every quarter, while shipments of feature phones dropped by around 20% in the same period, this would put smartphones ahead of feature phones shipments (at 286 million vs. 211 million) during the first quarter of 2013.
Apple appears to be suffering from the fact that more consumers are buying less expensive versions of Apple’s iPhones and iPads. Apple’s chief financial officer, Peter Oppenheimer said that when given a choice between older and cheaper models and the “new” ones, Apple users were opting to save their pennies. It is more likely that they can’t see any difference in technology which is worth paying the extra cash for. It is also likely that the more sensible iPhone user will either buy or stick to the more discounted iPhone4s or even the iPhone4. For years Apple has built a sales model which is dependant on its customers paying a relative high price for nearly identical products, or paying over the odds for more expensive models. Perhaps this will now change. Continue reading →