Top data days of 2019

Mobile data usage has worked its way into the daily life of smartphone and tablet users, enabling consumers to access and share information on the go 24/7. Today, people are more connected than ever before, it comes as no surprise that data usage is on the rise, with global mobile data traffic projected to increase nearly sevenfold between 2017 and 2022.

It is clearly evident that smartphones are rapidly impacting our everyday behaviour and with 52 per cent of web traffic coming from mobile devices alone, it shows that there has been a significant shift in the way data is being consumed. It goes without saying that mobile viewing appeals to the majority of consumers due to the flexibility and seamless experience, however, increased mobile data usage can lead to unexpected costs, especially when consuming data abroad in areas that have much higher roaming charges.

We analysed anonymised data consumption, during 2019, using our proprietary billing platform to determine what days mobile data usage particularly spiked.


Unsurprisingly, mobile data usage peaked on Sunday 14th July 2019, which marked possibly the greatest day in sporting history, with the Cricket World Cup final, F1 British Grand Prix and the Wimbledon men’s final all taking place on the most super Sunday of all time for sports fans.

Other peak dates throughout 2019 included the Women’s World Cup, where data consumption was elevated throughout the duration of the sporting event.

From looking at the data, we can also acknowledge that mobile data usage increased significantly over the summer months between July and August 2019, where people typically are more likely to be on the move, taking trips and travelling abroad for professional purposes or to enjoy their summer holiday.

With the 5G rollout firmly paving the way for the future of mobile communications, we can only begin to speculate how much more data users will consume on the 5G network. However, with 5G enabled devices becoming more accessible, comes much more technical capability, which in turn will lead to much more data consumption and a higher risk of mobile data bill shock.

At Adam Phones, we empower our customers to make informed decisions on their data usage and stay in control of their telecoms spend. Our Adam Phones Portal offers a comprehensive suite of online tools that enable customers to access their costs and usage across their entire mobile estate. Using our portal, you can perform detailed analyses, adjust tariffs and set alerts for when data limits are reached, ensuring you are empowered with all the required information to make informed and effective business decisions.

For more information on how Adam Phones can help you with preventing bill shock or to improve the visibility of your mobile estate and costs, please call us on freephone 0800 123 000 or contact your Account Manager for further information.

Posted on: 29th January 2020

Posted in: Blog, Data Trends

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